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350 articles from TUESDAY 12.6.2012
- TUESDAY 12. JUNE, 2012
23:53 MIT Glove Lets Wearers Move Virtual Objects
A world of pinching and grabbing virtual objects in the air still seems more like "Minority Report" than reality, but MIT's Tether glove may help usher in such futuristic interfaces. Glove wearers can make gestures to create or move around 3D objects in a shared virtual space viewed through handheld tablet screens.
23:43 Gorillas Seen Using "Baby Talk" Gestures—A First
A first among primates, the discovery may give insight into how similar human communication evolved.
23:42 Meat-Eating Plants Getting "Full" On Pollution
Carnivorous plants in Sweden are so stuffed on nitrogen pollution that they're eating fewer bugs, a new study says.
23:32 Large Eruptions Could Eat Away at Ozone Layer
23:30 Study by comScore and Facebook Shows ROI on AdsForget General Motors; Facebook's ads really do bring a significant return on investment, says the world's biggest social media network.
After quieting down during its initial pubic offering on Wall Street and a turbulent few weeks after, which saw the $38 stock take a nosedive, Facebook on Tuesday released a report with the research firm comScore suggesting that 70 percent of campaigns on the Mark Zuckerberg-founded site ring up three times their return on investment.
That's based on a study of more than 60 campaigns of top brands by comScore's researchers. The report, The Power of Like 2, says campaigns achieve a monthly Amplification Ratio of "between 0.5 and 2.0, extending media exposure of Fans to Friends of Fans by between 50 percent and 200 percent."
The report follows a similar study last year and refers to the trademark process of users linking to people, groups and companies through clicking "Like" on Facebook.
"Social media continues to emerge as an important marketing channel and major brand marketers are devoting more time and attention to understanding its impact on consumers," said Andrew Lipsman, comScore VP of Industry Analysis, in the report's press release. "The Power of Like research sheds new light on how brands are able to deliver earned and paid media at scale, amplify its effects from Fans to Friends of Fans, and understand how exposure to these media can drive the desired consumer behaviors, including online and in-store purchase."
The question of how cost-effective Facebook's paid ads are came to the fore just before the IPO in mid-May, when General Motors confirmed to the media that it was suspending its $10 million annual campaign while continuing to utilize free pages.
Rebecca Lieb, a digital marketing, advertising and media analyst with the Altimeter Group, told us the attachment of Facebook users to a product or...
23:24 Dozens of dolphins stranded in Texas since fall(AP) The deaths of more than 120 dolphins off the Texas coast has prompted a federal agency to declare the event "unusual" and launch an investigation into whether they were related to a drought-related algae bloom or a more widespread mortality event that has plagued the northern Gulf of Mexico for two years.
23:24 NASA tracks tiny Tropical Storm Guchol in western North PacificTropical Storm Guchol appears as a small tropical storm on NASA satellite imagery as it tracks through the western North Pacific Ocean today, June 12, 2012.
23:24 Scientists study genomes to reveal contacts, refine methods for protein-folding predictionJosé Onuchic has become an expert at connecting the dots, but finding connections merely implied by the dots well, that's quite a trick.
23:24 NASA "Black Hole Hunter" to Launch Tomorrow
Lifting off Wednesday, NASA's NuStar mission will use high-energy x-rays to shine light on exotic objects from blazars to magnetars.
23:08 Diesel fumes cause cancer - WHOExhaust fumes from diesel engines do cause cancer, a panel of experts working for the World Health Organization says.
23:06 A Moron's Guide to the Euro Crisis: DNews NuggetsDon't know what a 'Grexit' is? Here's the definitive guide to the Euro Crisis.
22:40 Victims In Psychic-Inspired Hoax Sue PoliceThough the incident became a national embarrassment, the police refused to apologize.
22:16 All Women Should Be Screened for Partner Abuse, Panel SaysAll women of childbearing age could benefit from being routinely screened for intimate partner violence, a government-appointed panel of experts said today.
21:49 ITC Disallows Use of Google Patents in HTC vs. Apple DisputeA judge at the U.S. International Trade Commission has ruled that HTC will not be able to use five patents that the Taiwan-based smartphone maker obtained from Google as part of its pending complaint that Apple's iPhone violates the company's intellectual property rights.
ITC administrative law Judge Thomas Pender agreed with Apple's motion that HTC lacks the right to sue based on Google's former patents, HTC still has three other patents that it is seeking to use in its dispute before the ITC.
Pender "apparently concluded that HTC failed to acquire all substantial rights in the relevant patents," said FOSS Patents blogger Florian Mueller on Monday. "As a result, only three of eight patents remain in HTC's second ITC action against Apple."
HTC has the option of appealing Pender's decision before the full ITC, but Mueller said such appeals rarely succeed at this stage of an investigation.
"It's theoretically possible that Google could solve the problem by joining the investigation as an additional complainant," Mueller wrote. "If Google decided to join the investigation, this could result in further escalation between Apple and Google."
Too Little, Too Late
Mueller regards Pender's decision as "an embarrassment for Google" given that the developer of Android waited nearly "a year and a half after Apple's first patent lawsuits against HTC" before providing support that turned out to be a case of "too little, too late."
"If Google had assigned all substantial rights to HTC by truly transferring those patents to the Taiwanese company -- as opposed to imposing limitations and restrictions -- Apple's motion wouldn't have succeeded," Mueller said. "But Google's support for the Android ecosystem has clear limits."
HTC's complaint was filed in the wake of an ITC ruling late last year in favor of Apple under which HTC was prohibited from shipping handsets into the United States containing technology that...
21:37 Robotics' Uncanny Valley Gets New Translation
Today's roboticists swear by Masahiro Mori's "uncanny valley" essay about creepy human imperfections that was published in an obscure Japanese journal called Energy more than 40 years ago. But the first English translation was done between the early morning hours of 1 and 2 a.m. in a Japanese robotics lab in 2005 — a rush job that has finally received a painstaking revision in 2012.
21:30 How Barbara Arrowsmith-Young rebuilt her own brain
21:25 Mammoths Wiped Out By Multiple KillersNew findings dispel the idea of any one factor or event killing off the woolly mammoth.
21:24 Apple enlists TomTom as Siri heads for carsIn-car navigation firm TomTom on Tuesday said it has inked a deal to provide map information to Apple, which a day earlier introduced its own mapping service for iPhones and iPads.
21:24 ComScore study says Facebook ads effective(AP) A study from Internet research firm comScore says that marketing on Facebook can help increase sales.
21:24 Intervention to improve foster families' lack of trust, connectednessThe key ingredients for a successful foster family aren't complicated, said former foster youths in a new study. Most adolescents in foster care simply need a stable home life that provides a sense of belonging, love and someone who shows a genuine interest in their lives.
21:24 Quantum computers could help search engines keep up with the Internet's growthMost people don't think twice about how Internet search engines work. You type in a word or phrase, hit enter, and poof a list of web pages pops up, organized by relevance.
21:24 Tiny 'speed bump' device could sort cancer cellsIn life, we sort soiled laundry from clean; ripe fruit from rotten. Two Johns Hopkins engineers say they have found an easy way to use gravity or simple forces to similarly sort microscopic particles and bits of biologicalmatter -- including circulating tumor cells.
21:20 Five More Companies Join NIH's Drug Reuse ProgramAgency posts details of how to apply to study 58 compounds
21:18 Violent Head-Butting Discovered in Giant Reef Fish
21:11 Verizon Shifts to Shared-Data Pricing, with Unlimited Voice, TextVerizon Wireless on Tuesday rolled out a new twist on data packages: Share Everything Plans. Verizon is suggesting that its model will change the way consumers purchase wireless services.
Share Everything Plans include unlimited voice minutes, unlimited text, video and picture messaging and a single data allowance for up to 10 Verizon Wireless devices. Verizon is also offering a Mobile Hotspot service on all the devices at no additional charge. The plans debut June 28 and are available to anyone.
Tami Erwin, vice president and chief marketing officer for Verizon Wireless, said "customers no longer have to think about their voice and message plans, because both are unlimited." But is there a catch? There may be.
The Plan Specs
Here's how it works: Customers select the devices they want on their Share Everything Plans account. Next, they choose a plan that includes unlimited minutes, unlimited messages and a shared data allowance that begins at 1 GB for $50.
The pricing essentially runs in $10 increments. For example, 2 GB is $60; 4 GB is $70; 6 GB is $80; 8 GB is $90; and 10 GB is $100. Customers can also add a tablet to their Share Everything Plans for an additional $10, with no long-term contract requirement. Customers can add notebooks and netbooks for $20 a month.
"When developing these plans, we first asked customers what they wanted in a wireless service plan. We also looked at the technology and how customers were using it to manage their lives. And last, we took into consideration the evolution of the technology and how customers would use wireless in the future," Erwin added. "Share Everything Plans are the outcome of that research."
Here's the (Potential) Catch
We talked to Weston Henderek, principal analyst at Current Analysis, to get his take on the new...