New Centre for Consumer Science report on Christmas gifts

The stereotypical Christmas gift shopper is a stressed-to-the-max individual with a filled-to-the-rim shopping cart in a busy shopping mall. The shopping hysteria during the weeks before Christmas is frequently debated in the media, and the seeming overflow of just about everything is often viewed as immoral. In the report Att skapa familj i en värld av pengar (making a family in a world of money), Professor Helene Brembeck from the University of Gothenburg is moving the focus from the Christmas overflow as something entirely bad to questions about the origins of the overflow, who defines what's excessive and how the overflow is managed.